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In partnership with Thor Industries. The longest-running public service advertising campaign in U. By Alexandra Charitan. In the spring of , forest rangers and firefighters were battling a major wildfire in the Capitan Mountains of New Mexico. After the blaze subsided, firefighters turned their attention to a bear cub who had been separated from his mother. In an attempt to escape the fire, the tiny cub had climbed a fire charred tree and, despite receiving serious burns, he survived.
This is a legacy page. Smokey Bear, the U. To combat the incidence of human-caused forest fires, the U. Staehle was followed by numerous other Smokey artists. Prominent among these artists was Rudolph Rudy Wendelin, whose paintings of Smokey spanned his career with the Forest Service from to and continued into his retirement. In , the U. Donations from various Forest Service offices continue to grow the collection at NAL , making it a significant resource documenting the history of the Smokey Bear campaign.
Skeptic Only No Skeptic. I originally thought it varied by region e. However, I just looked on the AdCouncil site and found this:. The Forest Fire Prevention campaign has helped reduce the number of acres lost annually from 22 million to 8. Responding to the massive outbreak of wildfires in , the campaign changed its focus to wildfires and Smokey's slogan to "Only You Can Prevent Wildfires. More people should posts these in the weekly thread first but there's too many misrememberings or reports of real effects that are already well known. I think this is just an example of that change.
Contact Us. Humans cause nearly nine out of ten wildfires. In , nearly 59, human-caused wildfires burned more than two million acres. It pays to take these steps to prevent them. Skip to main content. Site Map.
Smokey Bear is an American campaign and advertising icon created by the U. Forest Service with artist Albert Staehle ,   possibly in collaboration with writer and art critic Harold Rosenberg. His slogan changed to "Remember The Smokey Bear Act of 16 U. Although the U.
Only You Can Prevent Wildfires!
He was made to teach people that forest fires are dangerous and how people can prevent them. Smokey Bear's later slogan, "Remember